We live in a visual world. Studies have shown the importance of visuals in the learning process. Is a picture worth 1,000 words? Well, research shows that when a teacher uses pictures as well as words, the students retain over 6 and a half times more information than when the teacher uses words alone. The more senses students use while learning, the faster and more efficiently they will learn.
Another important thing to note is that when information is communicated and is accompanied by emotion, such as joy or happiness, the information is more likely to be retained.
So what does this have to do with creative Christian ministry? Easy... pastors and church workers should avoid being "talking heads" for words alone will not last long. Be visual for maximum impact. That is why things like magic, or puppets, or ventriloquism, or chalk art make such a positive and lasting impression.
Don't just say it--- do it!
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